The ultimate Web3 marketing guide for every brand
- By Blockchain enthusiasts
- February 16, 2023
Thanks to Internet technology, there are more than 3 billion users in the world every day. The Internet as we know it today has gone through several developments since 1994. It has evolved from a web page on a static data desktop facing content consumption to a more interactive experience.
These changes are often driven by three important innovations: smart machines, social networks and cloud storage.
Evolution of the Internet
Since its birth, the Internet has gone through many development processes. Static pages dominate Web1.0. In addition to providing news and information, some sites allow users to show their interests. In addition, in order to save network bandwidth, Web1. Does not advocate the application of images and short videos.
As the 21st century began, Web1.0 became Web2.0, a more dynamic Internet that supported customization and user drive. Websites are becoming more interactive. In Web2.0, images and short videos don't disrupt the speed of the site, and we can share them with just two clicks.
Now it's time for Web2.0 to take advantage of the current and upgrade smart Web3.0.
So, what exactly is Web3.0?
Decentralized Internet or Web3.0 is the next generation of Internet technologies. It puts a lot of emphasis on machine learning algorithms for artificial intelligence technology. Web3.0 services promise to create a fairer and more transparent Internet in which everyone can participate without fear of loss of privacy and security. In many ways, Web3. Without the approval of a central authority, 0 should be a return to the original Web.
Web3.0 is also known as the value network because it combines the concept of government procurement process with people's rights to form an equal collaborative indoor environment that provides intrinsic value to users.
Web3.0 will harm every applied Internet domain in one way or another. However, advertising and marketing will have the most significant positive impact.
This is also a topic discussed by chrisdixon, founder and general partner of cryptoventurea16z, expressing the significance of Web3.0.
Key elements of Web3.0
1. Semantic Web
The Semantic Web is an extension of the Internet dedicated to making Internet data and information devices readable. Berners-lee, the founder of the Web, coined the term. Berners- In 1999, Lee described his definition of the Semantic Web as follows:
I have a dream for the Web [where computers] can analyze all the data information on the Web - information, connections, and transactions between other people and computers. The "semantic web" that enabled this implementation didn't happen, but when it did, devices and machines would handle business, bureaucracies, and everyday systems in our everyday lives. The "smart agent" we've been bragging about for years finally wants to happen.
The Internet's most important quality, he argues, is its "objectivity," meaning that everything must be connected to everything.
Semantic Web is an umbrella term for implementing and optimizing online technologies. It enables Internet users to build, share and connect raw materials based on search and analysis, rather than understanding the meaning of words, ultimately allowing the Baidu search engine to communicate more effectively with humans.
2. Decentralized and open source Internet systems
Web3.0 is also known as the "decentralized Internet" because of its integration of open source systems and decentralized mobile data networks. The new version of the Internet stores data on central servers.
The Web3.0 peer-to-peer network will be applied to various parts of the stored data in a decentralized way. This eliminates the need for decentralized retailers and minimizes the need for big data technologies to store information on large farms.
3. Blockchain applications
Blockchain applications will play a leading role in transforming traditional consumer file storage and management. Web3.0 applications are unquestionably trustworthy, allowing participants to participate, not according to trusted intermediary companies, and without the need for permission, allowing everyone to participate without the right of oversight bodies.
Blockchain applications use digital currency, NFT, implement Metaverse and many other indigenous innovations.
4. Artificial Intelligence machine learning algorithm
web3 will be able to provide consumers with the best short videos based on machine learning algorithms and artificial intelligence. In Web3.0, well-known brands can collect user satisfaction to better evaluate the quality of products or assets.
This information will help AI algorithms analyze information content in the same way that humans do, and make valuable predictions and management decisions.
6.3D pattern, AR and VR
Web33 integrates 3D technology and interactive experiences based on AR and VR. The line between the real world and the unreal world has long been blurred. This will allow the mobile gaming, fashion, health and real estate industries to provide more dynamic user experiences.
In addition, channels such as Roblox, now Decentraland, and Sandbox are beginning to give virtual users an immersive experience.
Web3. How to refresh the Internet as we know it?
1. Metaverse concepts create new business opportunities
Metaworld has the power to guide the next great digital revolution. Because of Web3.0, our own Internet browsing is no longer limited to the screen in front of us, but because of the world around us. The concept of a meta-universe represents a change from traditional advertising to a more engaging and interesting marketing feel.
2. Tokens will be the new currency of web3.0
In web3, customers are rewarded with tokens rather than satisfaction point conversions or vouchers. In addition to being a payment, the dynamic password can also be used to vote on the future development of the application. The added value of the Internet will benefit many people and companies, and interoperability between physical lines will be significantly improved.
Examples of using dynamic passwords in web3.0:
Token-gating[L:Tokengatingarticle] : Placing unique rights on Token holders, such as exclusive viewing of certain products or specific content.
Airdrop material: Send the token immediately to the token holder's wallet. This may provide value, or they may simply want to encourage well-known brand followers to add in a more meaningful form.
POAP: With cookies about to fade, POAP can be the primary parameter for tracking one's cognitive interests and hobbies. However, they are actually more powerful than cookies because they can send dynamic passwords to a user's digital and real-world personal behavior for deeper insight.
3.NFT will shape the marketing experience
NFT is inseparable from Web3. You may have heard of NFT, which is a way to permanently migrate ownership of data assets. As you may have seen, digital art, from songs to artistic doodles, has made waves in NFT.
4. Business Opportunities
Web3.0 can not only bring innovation to big data technology, but also create opportunities for economic development. Entrepreneurs can leverage the underlying technologies of Web3.0, such as decentralized application software, to build new business Market Prospects (Dapps), decentralized finance (DeFi) solutions, distributed ledger online games and their decentralized Autonomous Organization (DAO) rollout.
Artists and creators can also use NFT to release their digital currency as an irreplaceable currency, giving them a new way to monetize.
5. Decentralized social media platforms will become a reality
Social media encourages Internet, community development and knowledge sharing. We can use social media to market his business processes, promote sociopolitical change, enhance understanding of important topics, raise funds for people in need, and promote sociopolitical change.
Decentralized social media runs on its own servers, rather than centralized servers owned by companies. Mastodon is one such decentralized social media. It is built on an open source platform, similar to Facebook and Twitter.
6. The Web3 domain
The Web3 domain, also known as the NFT domain, is the blockchain technology version number of the DNS address used to access websites such as GrowthChain based on the Internet. This is a new Internet extension (such as.com or.info) where public blockchains such as Ethereum or Polygon have been laid out as blockchain smart contracts.
The website domain name selected blockchain application for the website domain name complete chain application registration. Users can apply to register the unique easy-to-remember website domain name. The Web domain name is used for distributed Web sites (DWebs) that replace the wallet address information.
7. According to the identity of the wallet
Distributed wallet is a safe and reliable way to store information. Distributed wallets protect the real identity of customers and allow third-party websites or service platforms to browse user information.
In addition, the data provided by wallet connections is actually more comprehensive than the data information exchanged by cookies and clarity. This means that the company may have a more meaningful and manageable view of a person connected to only one wallet, rather than being involved in farming and farming for many years as has generally been justified at this stage.
In Web3.0, data marketing is still growing
With the development of the Internet, marketing has been evolving. When Internet advertising banners first appeared on websites in the mid to late 1990s, Web1. First, "data marketing" was used. Then came Web2.0, the official beginning of the social media era.
Since then, companies and institutions have turned to data marketing and advertising to gain more market share and effectively connected with his target group. However, Web2.0 also has some drawbacks, such as few big companies controlling all the Internet technology, several intermediaries in the process, lack of clarity, and Internet technology is limited to the display screen.
From Web3.0 to marketers effectively connecting brands with consumers, the necessary ingredients are in place. Blockchain applications can improve the clarity of data information, avoid fraud, and address the need for a centralized data acquisition approach.
In Web3.0, the key is to shift the pursuit of ideas, dealing with errors, and seeing people as whole goals to moderately matched messaging and feelings. Web3 allows marketers and advertisers to get close to their relationships again and contact their customers again. What is the method? It grants them control and access to the business and provides intrinsic value to their customers.
When it comes to Internet technology, the longer you wait for speed, the greater the test of speed. Well-known brands are already practicing the Web3.0 ecosystem.
For example, NIKE recently invested in NFT's personal studio RTFKT. RTFKT(phonetic pronunciation is artefact) is the most popular driving force behind NFT.
In August 2021, Budweiser was beer.eth domain paid 30ETH and 8ETH for rocketNFT Domain. Recently, I heard that the world's top 10 brands have declared NFT almost impossible.
Facebook renamed itself Meta to focus on the metacomes and the high profile of Web3.0. More recently, the social media boss also rolled out a fusion of NFT on Facebook and Instagram.
Web3 marketing strategy is the best
1. Metaverse advertising
Metaverse is a unique interactive experience that is slowly moving beyond Internet technology. Marketers can test through a number of meta-universe marketing opportunities to determine what works better for the company.
There are a number of metacommonial services, including Roblox, Decentraland and HorizonWorlds, with some taking a stronger stance on the special-purpose side than others.
2.NFT is easy to use
One of the things that everyone will soon be concerned about in web3 marketing is harnessing the power of NFT to provide benefits and services to users. UtilityNFT is a kind of digital token that applies to currency automatic gates and grants NFT holders the right to browse exclusively for agency products, goods, service items, or anything else you want. While NFT is related to market needs, such as arts and Crafts, NFT can give consumers immediate and immediate value at the time of purchase by sharing timely browsing rights for specific rights.
3. Decentralize advertising
Blockchain applications are particularly suited to decentralized advertising. Since it is distributed, cannot be made transparent, and has a transparent color record, we can use blockchain technology to significantly improve work efficiency and clarity, save money, and prevent advertising fraud.
4. Personal information security
Including a decentralized real identity will mean that established brands won't have to worry about data capture or targeting audiences in the same way. Consumers connected to wallets will be able to share an integrated view of their past behavioral trajectories from the get-go. This is also possible because people will own and control the parameters. It will not be owned by third party service platforms.
The future of marketing is just beginning.
Web3.0 offers advertisers a great opportunity to get back to basics and engage directly with users, while providing intrinsic value and feelings. With Web3.0, we hope to completely update the way we use the Web and the way we develop our online marketplace. There is no doubt that the various forms of Web3.0 functionality currently chosen are flawed. Even so, many happily believe that the Web2.0 problems can be corrected in the next phase of big data, making it noteworthy even if it causes its own problems along the way.
Let us prepare your well-known brand in advance for Web3.0
The transition to Web3.0 is inevitable. Whoever gets in will benefit a lot. We know that Web3.0 marketing can be overwhelming, especially if you're a beginner to the industry. That's why I'm here to help you create an audience based on how your product is managed in the Web2 and Web3.0 ecosystems.